Isn’t it strange how in Norway everything that happens on snow is labeled skiing? Winter sports have a unique position in Norway: Even though Sondre Norheim, who was considered the pioneer of shredding culture for being a bad-ass and jumping off roofs and going off the beaten path all the way back in the 19th century, modern snowboard and ski history hasn’t been given the recognition it deserves as an important part of Norwegian winter-sports history…until now. And where? Well, at the Ski Museum in Holmenkollen, Oslo, of course! I don’t know about you, but when I eat reindeer, I call it reindeer, not fish. To me, it’s the Shred Museum.

On November 12th, I had the honor of cutting the ribbon for the opening of “Freedom on Snow”, an exhibition showcasing our modern snowboard and ski history, or our shred-story, as I prefer to call it. It’s an exhibition about our common culture, from mountain peaks to urban rails, and gives you a look at what makes it unique: the togetherness, the focus on fun ahead of results and the freedom of making our own path. Displayed among all the classic skis and snowboards, is my very first board, a Burton Elite 150. My first purchased was 150 cm with a swallowtail and a mini metal fin. Two years later, I went down in size to a 145 Micro Kelly.

The exhibition is a great look back at where we came from. It’s also nice to see that action sports are recognized as an important part of Norwegian winter-sports history. “Freedom on Snow” will be open for at least the next three years and well worth a visit if you find yourself in Oslo, even though you have to make your way to the “Ski” Museum to check it out.

If you check out the pictures; picture number two is of Sondre Norheim in 1843 - fearless and daring: “Do you think it’s possible to jump on skis over our rooftop, Eivind?” he asked his brother. “Don’t think so, Sondre.” “Let’s give it a go!” Sondre shouted from the hill before he set off ... (Picture and text from

The rest of the photos are by Magnus Nyløkken/Skiforeningen

Teezer by Field Productions