Terje Haakonsen Identity.
Standing sideways since 1988
Case description by Anti
"The TH logo is simply build up by fundamental shapes like the horizontal arrow and the rider. The icon is also based on the initials "TH" for Terje Haakonsen.
The logo became flexible and we called it the Terje index. It shows different moods / face expressions. Terje has a lot of opinions about sport, food and politics. This has become his quality mark on what is good or bad in his life."
Design by Anti / Photo: Pål Laukli